{"title":"Beauty of Joseon","description":"\u003cp\u003eShop Beauty of Joseon Korean skincare in Kenya. Inspired by Joseon Dynasty beauty secrets, their Glow Serum, Relief Sun, and Revive Serum are global bestsellers loved for brightening and anti-aging results.\u003c\/p\u003e","products":[{"product_id":"beauty-example-product-2","title":"[BEAUTY OF JOSEAN] Relief Sun (Rice + Probiotics) SPF50","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eBeauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ is a lightweight, nourishing organic (chemical) sunscreen that provides broad-spectrum protection while delivering skincare benefits. Formulated with 30% rice extract and grain-fermented probiotics, this cult-favorite K-beauty sunscreen offers a dewy, moisturizing finish without white cast or sticky residue.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Sun Protection:\u003c\/strong\u003e SPF50+ PA++++ shields skin from UVA\/UVB rays and prevents premature aging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e 30% rice extract brightens and hydrates while probiotics strengthen the skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDewy Finish:\u003c\/strong\u003e Provides a natural, glowing complexion similar to a light moisturizing cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo White Cast:\u003c\/strong\u003e Blends seamlessly into all skin tones without leaving a chalky residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Sticky:\u003c\/strong\u003e Lightweight texture absorbs quickly for comfortable all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup-Friendly:\u003c\/strong\u003e Creates a smooth, hydrated base for makeup application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAll skin types, especially:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDry or dehydrated skin needing extra moisture with sun protection\u003c\/li\u003e\n\u003cli\u003eSensitive skin seeking gentle, organic UV filters\u003c\/li\u003e\n\u003cli\u003eThose who prefer a dewy, glowy finish over matte\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a sunscreen that doubles as skincare\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eUse as the last step of your morning skincare routine\u003c\/li\u003e\n\u003cli\u003eApply a generous amount (about 2 finger-lengths) to face and neck\u003c\/li\u003e\n\u003cli\u003eGently pat until fully absorbed\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours when exposed to direct sunlight\u003c\/li\u003e\n\u003cli\u003eCan be used as a makeup primer for a dewy base\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eRice Extract (30%):\u003c\/strong\u003e Rich in vitamins B \u0026amp; E to brighten, nourish, and improve skin texture\u003cbr\u003e\u003cstrong\u003eGrain Fermented Probiotics:\u003c\/strong\u003e Strengthen skin barrier and enhance resilience against environmental stressors\u003c\/p\u003e\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\u003cp\u003eCreamy, lightweight lotion texture that melts into skin. Leaves a natural dewy glow without greasiness, perfect for achieving that coveted \"glass skin\" look while staying protected.\u003c\/p\u003e","brand":"The Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47910994018532,"sku":"S-BO-SPF-001","price":2900.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/Relief_Sun_Rice_Probiotics.webp?v=1774158459"},{"product_id":"glow-serum-propolis-niacinamide","title":"[The Beauty of Joseon] Glow Serum (Propolis+Niacinamide)","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eThe Beauty of Joseon Glow Serum combines 60% Propolis Extract and 2% Niacinamide to create a powerhouse treatment that calms inflammation, manages sebum, and delivers deep hydration. This cult-favorite K-beauty serum targets dullness, enlarged pores, and acne while promoting a healthy, radiant glow. The honey-like texture absorbs beautifully, making it perfect for achieving that coveted \"glass skin\" look.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms Inflammation:\u003c\/strong\u003e Propolis soothes irritated, inflamed, and acne-prone skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSebum Control:\u003c\/strong\u003e Niacinamide regulates oil production for balanced skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Honey-like texture delivers lasting moisture without heaviness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening:\u003c\/strong\u003e Fades dark spots and evens out skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePore Minimizing:\u003c\/strong\u003e Reduces the appearance of enlarged pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcne Treatment:\u003c\/strong\u003e Antibacterial properties help prevent and treat breakouts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAll skin types, especially:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDull, uneven skin tone needing radiance boost\u003c\/li\u003e\n\u003cli\u003eAcne-prone skin with inflammation and redness\u003c\/li\u003e\n\u003cli\u003eOily or combination skin with enlarged pores\u003c\/li\u003e\n\u003cli\u003eDehydrated skin seeking lightweight hydration\u003c\/li\u003e\n\u003cli\u003eThose wanting to achieve glowing, healthy-looking skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing and toning, dispense 2-3 drops onto palm\u003c\/li\u003e\n\u003cli\u003eGently press and pat onto face and neck\u003c\/li\u003e\n\u003cli\u003eAllow to absorb fully before applying next product\u003c\/li\u003e\n\u003cli\u003eFollow with moisturizer and SPF (AM) or night cream (PM)\u003c\/li\u003e\n\u003cli\u003eUse morning and evening for best results\u003c\/li\u003e\n\u003cli\u003eCan be layered with other serums (apply thinnest to thickest)\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePropolis Extract (60%):\u003c\/strong\u003e Bee-derived ingredient rich in antioxidants, vitamins, and minerals. Has powerful anti-inflammatory, antibacterial, and healing properties that soothe irritation and promote skin repair\u003cbr\u003e\u003cstrong\u003eNiacinamide (2%):\u003c\/strong\u003e Vitamin B3 that brightens skin, minimizes pores, regulates sebum, and strengthens the skin barrier\u003cbr\u003e\u003cstrong\u003eBHA (Betaine Salicylate):\u003c\/strong\u003e Gentle exfoliant that unclogs pores and smooths texture\u003c\/p\u003e\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\u003cp\u003eHoney-like, slightly viscous serum that feels luxurious yet lightweight. Absorbs quickly without stickiness, leaving skin soft, smooth, and glowing. The natural golden color comes from the high propolis content.\u003c\/p\u003e\u003ch3\u003ePro Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePerfect for layering under makeup for a dewy base\u003c\/li\u003e\n\u003cli\u003eMix a drop with foundation for added glow\u003c\/li\u003e\n\u003cli\u003eUse as a spot treatment on active breakouts\u003c\/li\u003e\n\u003cli\u003ePair with vitamin C in the morning for enhanced brightening\u003c\/li\u003e\n\u003cli\u003eSafe to use with retinol (apply niacinamide first, wait, then retinol)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47911133053156,"sku":"S-BO-SER-002","price":2800.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/BEAUTY-OF-JOSEON-Glow-Serum-Propolis-Niacinamide-PURESEOUL-box_1800x1800_a98fcf84-4c4e-4f96-a825-5b9e9e43e384.webp?v=1774425245"},{"product_id":"ginseng-facial-oil-serum","title":"[The Beauty of Joseon] Ginseng Facial Oil Serum","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eThe Beauty of Joseon Ginseng Essence Oil is a luxurious, nourishing facial oil serum that combines the anti-aging power of ginseng with deeply hydrating oils to revitalize, firm, and restore radiance to tired, mature skin. This lightweight yet rich oil absorbs quickly to deliver concentrated nutrients, improve elasticity, and create a healthy, glowing complexion. Perfect for those seeking traditional Korean herbal skincare benefits in a modern formula.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Aging Power:\u003c\/strong\u003e Ginseng boosts collagen production and reduces fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Nourishment:\u003c\/strong\u003e Rich oils deliver intensive hydration and nutrients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Elasticity:\u003c\/strong\u003e Firms and lifts sagging, mature skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRadiance Boost:\u003c\/strong\u003e Restores healthy glow to dull, tired complexions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Absorption:\u003c\/strong\u003e Oil texture that sinks in without greasiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens Barrier:\u003c\/strong\u003e Protects and fortifies skin's natural defense system\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAll skin types, especially:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMature or aging skin with fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eDry, dehydrated skin needing intensive nourishment\u003c\/li\u003e\n\u003cli\u003eDull, tired skin lacking radiance and vitality\u003c\/li\u003e\n\u003cli\u003eLoss of firmness and elasticity\u003c\/li\u003e\n\u003cli\u003eThose seeking traditional Korean herbal skincare\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eUse as the last step of your skincare routine (after serum, before moisturizer)\u003c\/li\u003e\n\u003cli\u003eDispense 2-3 drops onto palm\u003c\/li\u003e\n\u003cli\u003eWarm between hands\u003c\/li\u003e\n\u003cli\u003eGently press and pat onto face and neck\u003c\/li\u003e\n\u003cli\u003eCan be used morning and\/or evening\u003c\/li\u003e\n\u003cli\u003eMix 1-2 drops with foundation for dewy makeup finish\u003c\/li\u003e\n\u003cli\u003eUse alone or layer under moisturizer for extra nourishment\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eGinseng Root Extract:\u003c\/strong\u003e A prized Korean herbal ingredient rich in saponins that boost circulation, promote collagen synthesis, and provide powerful anti-aging benefits. Revitalizes tired skin and improves elasticity\u003cbr\u003e\u003cstrong\u003eSqualane:\u003c\/strong\u003e Lightweight, non-comedogenic oil that mimics skin's natural sebum for deep hydration without clogging pores\u003cbr\u003e\u003cstrong\u003eNiacinamide:\u003c\/strong\u003e Brightens, evens tone, and strengthens skin barrier\u003cbr\u003e\u003cstrong\u003eAdenosine:\u003c\/strong\u003e Clinically proven anti-wrinkle ingredient that smooths fine lines\u003c\/p\u003e\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\u003cp\u003eSilky, lightweight oil that feels luxurious but not heavy. Absorbs quickly into skin without leaving a greasy residue. Leaves skin feeling soft, supple, and nourished with a natural, healthy glow.\u003c\/p\u003e\u003ch3\u003eThe Ginseng Tradition\u003c\/h3\u003e\u003cp\u003eGinseng has been treasured in Korean skincare for centuries as the ultimate anti-aging ingredient. Known as the \"root of immortality,\" it's prized for its ability to revitalize, energize, and restore youthful vitality to skin.\u003c\/p\u003e\u003ch3\u003ePro Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLayer under night cream for intensive overnight nourishment\u003c\/li\u003e\n\u003cli\u003eMix with moisturizer for customized hydration\u003c\/li\u003e\n\u003cli\u003eUse on dry patches throughout the day\u003c\/li\u003e\n\u003cli\u003eApply to neck and décolletage for comprehensive anti-aging care\u003c\/li\u003e\n\u003cli\u003ePerfect for facial massage to boost circulation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47911150256356,"sku":"S-BO-SER-001","price":3600.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/Ginseng_Facial_Oil_Serum_b6605fcd-9515-4444-8eb9-45eba403ed6d.jpg?v=1773495747"}],"url":"https:\/\/koreanbeauty.ke\/collections\/beauty-of-joseon-1.oembed","provider":"Koreanbeauty.ke","version":"1.0","type":"link"}