{"title":"Step 1: Cleanse","description":"\u003cp\u003eThe foundation of every Korean skincare routine starts here. This collection features oil cleansers for makeup removal, gentle foam cleansers, and low pH gel cleansers to thoroughly cleanse without stripping your skin. Master the famous Korean double cleanse method for perfectly clean, balanced skin.\u003c\/p\u003e","products":[{"product_id":"heartleaf-quercetinol-foam","title":"[Anua] Heartleaf Quercetinol Foam","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eAnua Heartleaf Quercetinol Pore Deep Cleansing Foam is a gentle yet effective cleanser formulated with heartleaf extract and quercetinol to deeply cleanse pores, remove impurities, and soothe sensitive skin. This low-pH foam creates a rich lather that thoroughly cleanses without stripping skin's natural moisture barrier.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Pore Cleansing:\u003c\/strong\u003e Removes sebum, dirt, and impurities from pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeartleaf Extract:\u003c\/strong\u003e Soothes irritation and calms redness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuercetinol:\u003c\/strong\u003e Powerful antioxidant that protects and strengthens skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Balanced:\u003c\/strong\u003e Maintains skin's natural pH for healthy barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Suitable for sensitive and acne-prone skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Lather:\u003c\/strong\u003e Creates soft foam for comfortable cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAll skin types, especially sensitive skin, acne-prone skin with clogged pores, oily or combination skin, those seeking gentle daily cleanser, fans of heartleaf skincare.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet face with lukewarm water\u003c\/li\u003e\n\u003cli\u003eDispense appropriate amount into palm\u003c\/li\u003e\n\u003cli\u003eLather with water to create foam\u003c\/li\u003e\n\u003cli\u003eMassage gently onto face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003ePat dry and follow with toner\u003c\/li\u003e\n\u003cli\u003eUse morning and evening\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHeartleaf Extract:\u003c\/strong\u003e Korean herb known for soothing and anti-inflammatory properties\u003cbr\u003e\u003cstrong\u003eQuercetinol:\u003c\/strong\u003e Antioxidant that protects against environmental damage\u003cbr\u003e\u003cstrong\u003eLow pH Formula:\u003c\/strong\u003e Maintains skin's natural acid mantle\u003c\/p\u003e\u003ch3\u003ePro Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse with cleansing brush for deeper clean\u003c\/li\u003e\n\u003cli\u003eDouble cleanse at night after oil cleanser\u003c\/li\u003e\n\u003cli\u003ePerfect for morning refresh\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":47913754656996,"sku":"S-AN-CLN-001","price":2800.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/Anua_Heartleaf_Quercetinol_Pore_Deep_Cleansing_Foam_Renew_K_Beauty_World.webp?v=1774433816"},{"product_id":"green-tea-foam-cleaner","title":"[Innisfree] Green Tea Foam Cleaner","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eInnisfree Green Tea Foam Cleanser is a gentle, hydrating facial cleanser formulated with fresh Jeju green tea to cleanse skin while maintaining moisture balance. This rich, creamy foam effectively removes impurities, makeup, and excess oil without stripping skin, leaving it feeling clean, soft, and refreshed.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJeju Green Tea:\u003c\/strong\u003e Antioxidant-rich ingredient hydrates and protects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Removes impurities without stripping moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Formula:\u003c\/strong\u003e Maintains skin's natural moisture balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Foam:\u003c\/strong\u003e Creates soft, luxurious lather\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Balanced:\u003c\/strong\u003e Supports healthy skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing:\u003c\/strong\u003e Leaves skin feeling clean and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eAll skin types, especially normal to dry skin, those seeking gentle daily cleanser, green tea skincare enthusiasts, sensitive skin needing mild cleansing.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet face with lukewarm water\u003c\/li\u003e\n\u003cli\u003eDispense appropriate amount into palm\u003c\/li\u003e\n\u003cli\u003eLather with water to create foam\u003c\/li\u003e\n\u003cli\u003eMassage gently onto face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003ePat dry and follow with toner\u003c\/li\u003e\n\u003cli\u003eUse morning and evening\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eJeju Green Tea Extract:\u003c\/strong\u003e Fresh green tea from pristine Jeju Island, rich in amino acids and minerals\u003cbr\u003e\u003cstrong\u003eGreen Tea Seed Oil:\u003c\/strong\u003e Nourishes and moisturizes\u003cbr\u003e\u003cstrong\u003eMild Surfactants:\u003c\/strong\u003e Gentle cleansing agents\u003c\/p\u003e\u003ch3\u003ePro Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse with cleansing brush for deeper clean\u003c\/li\u003e\n\u003cli\u003ePerfect for morning refresh\u003c\/li\u003e\n\u003cli\u003ePair with green tea toner and serum\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innisfree","offers":[{"title":"Default Title","offer_id":47913801154788,"sku":"S-IN-CLN-001","price":2000.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/GreenTeaFoamCleaner.jpg?v=1773495781"},{"product_id":"heartleaf-pore-control-cleansing-oil","title":"[Anua] Heartleaf Pore Control Cleansing Oil","description":"\u003cp\u003e\u003cspan\u003eAnua Heartleaf Pore Control Cleansing Oil (200ml) is a popular, lightweight Korean oil cleanser\u003c\/span\u003e\u003cspan\u003e designed to remove makeup, sunscreen, and stubborn blackheads. It uses 10,000 ppm of heartleaf extract to soothe sensitive\/acne-prone skin. Suitable for adults (18+), it is non-comedogenic and leaves skin hydrated.\u003c\/span\u003e\u003cspan class=\"uJ19be notranslate\" data-wiz-uids=\"AiSEEc_g,AiSEEc_h\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=AiSEEc_f\/TKHnVd\" data-processed=\"true\"\u003e\u003cspan aria-hidden=\"true\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":47913957458148,"sku":"S-AN-OIL-001","price":2600.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/heartleaf.webp?v=1773495807"},{"product_id":"low-ph-good-morning-gel-cleanser","title":"[COSRX] Low pH Good Morning Gel Cleanser","description":"\u003ch3\u003eStart Your Day with Clean, Balanced, Radiant Skin\u003c\/h3\u003e\n\u003cp\u003eWake up to fresh, healthy skin with \u003cstrong\u003eCOSRX Low pH Good Morning Gel Cleanser\u003c\/strong\u003e – the cult-favorite Korean cleanser trusted by millions worldwide. This gentle, slightly acidic formula (pH 5.0-6.0) cleanses away overnight oils and impurities while maintaining your skin's natural protective barrier for a soft, refreshed complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Daily Cleansing\u003c\/strong\u003e – Removes excess oil, dirt, and impurities without stripping skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow pH Formula (5.0-6.0)\u003c\/strong\u003e – Maintains skin's natural pH balance for a healthy barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes \u0026amp; Calms\u003c\/strong\u003e – Tea tree oil reduces redness and irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefines Skin Texture\u003c\/strong\u003e – Natural BHA gently exfoliates for smoother skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates \u0026amp; Refreshes\u003c\/strong\u003e – Leaves skin soft, never tight or dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for All Skin Types\u003c\/strong\u003e – Including sensitive, oily, combination, and acne-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStar Ingredients:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e – Natural antibacterial and anti-inflammatory properties soothe irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBHA (Betaine Salicylate)\u003c\/strong\u003e – Gentle exfoliant that unclogs pores and refines texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e – Calms and protects sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow pH Formula\u003c\/strong\u003e – Keeps skin's acid mantle intact for optimal barrier function \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll skin types, especially sensitive and acne-prone\u003c\/li\u003e\n\u003cli\u003eOily and combination skin\u003c\/li\u003e\n\u003cli\u003eThose seeking a gentle morning cleanser\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to maintain skin's pH balance\u003c\/li\u003e\n\u003cli\u003eSuitable for all ages (teens to mature skin)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet your face with lukewarm water\u003c\/li\u003e\n\u003cli\u003eSqueeze a small amount (pea-sized) onto your palm\u003c\/li\u003e\n\u003cli\u003eLather with water and gently massage onto face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003ePat dry and follow with toner and the rest of your routine\u003c\/li\u003e\n\u003cli\u003eUse morning and\/or evening for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e Why You'll Love It:\u003c\/h3\u003e\n\u003cp\u003eThis is the cleanser you'll reach for every morning (and night!). The soft gel texture transforms into a light, refreshing lather that rinses clean without residue. Your skin feels fresh, balanced, and ready for the day – never tight, stripped, or irritated. It's the perfect first step to healthy, glowing skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft gel\u003cbr\u003e\u003cstrong\u003epH Level:\u003c\/strong\u003e 5.0-6.0\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e Subtle tea tree\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDermatologist-tested. Hypoallergenic. Cruelty-free. A K-beauty essential loved worldwide.\u003c\/em\u003e\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":47913997893860,"sku":"S-CO-CLN-001","price":2200.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/Low_pH_Good_Morning_Gel_Cleanser_2565e0d6-9f64-4b05-93dd-a3879613f2a2.webp?v=1773495819"},{"product_id":"salicylic-acid-daily-gentle-cleanser-cosrx","title":"[COSRX] Salicylic Acid Daily Gentle Cleanser","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\u003cp\u003eCOSRX Salicylic Acid Daily Gentle Cleanser is a gentle yet effective BHA cleanser formulated with salicylic acid to deeply cleanse pores, remove excess sebum, and prevent breakouts. This low-pH foam creates a rich lather that thoroughly cleanses without stripping skin's natural moisture barrier, making it perfect for daily use on acne-prone skin.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid (BHA):\u003c\/strong\u003e Penetrates pores to clear congestion and prevent breakouts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Pore Cleansing:\u003c\/strong\u003e Removes sebum, dirt, and impurities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Suitable for daily use without over-drying\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Balanced:\u003c\/strong\u003e Maintains skin's natural pH for healthy barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExfoliating:\u003c\/strong\u003e Gently removes dead skin cells\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Stripping:\u003c\/strong\u003e Cleanses without tightness or dryness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eOily and acne-prone skin, clogged pores and blackheads, those seeking BHA cleanser, daily gentle exfoliation needs, preventing breakouts.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet face with lukewarm water\u003c\/li\u003e\n\u003cli\u003eDispense appropriate amount into palm\u003c\/li\u003e\n\u003cli\u003eLather with water to create foam\u003c\/li\u003e\n\u003cli\u003eMassage gently onto face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003ePat dry and follow with toner\u003c\/li\u003e\n\u003cli\u003eUse morning and\/or evening\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eStar Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e BHA that penetrates pores to clear congestion\u003cbr\u003e\u003cstrong\u003eTea Tree Oil:\u003c\/strong\u003e Natural antibacterial and soothing properties\u003cbr\u003e\u003cstrong\u003eLow pH Formula:\u003c\/strong\u003e Maintains skin's natural acid mantle\u003c\/p\u003e\u003ch3\u003ePro Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStart once daily, increase as tolerated\u003c\/li\u003e\n\u003cli\u003ePerfect for double cleansing at night\u003c\/li\u003e\n\u003cli\u003eUse SPF during the day when using BHA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":47957214986468,"sku":"S-CO-CLN-003","price":2000.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8650\/0580\/files\/COSRXCosrxSalicylicAcidDailyGentleCleanser4.webp?v=1774352010"}],"url":"https:\/\/koreanbeauty.ke\/zh\/collections\/step-1-cleanse.oembed","provider":"Koreanbeauty.ke","version":"1.0","type":"link"}